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Barclays cut its price target on Tesla. Turrin's $480 price target suggests Microsoft shares, which are up more than 10% this year, could add another 15.8% over the next 12 months. Nardone kept his $150 price target, which implies Crocs shares could gain 24.3% over the next 12 months. Tesla shares, which have lost more than 36% this year, traded 1.3% higher in premarket trading. Redburn Atlantic also cut its price target to $130 from $150, reiterating its sell rating on the stock.

Persons: Raymond James, Wells, Michael Turrin, Turrin, — Pia Singh, Crocs, Christopher Nardone, Terence Reilly, Nardone, Stanley, Ben Chaiken, Chaiken, Jefferies, Corey Tarlowe, Tarlowe, Tesla's, Dan Levy, Levy, Tesla, Pavel Molchanov, Vernova, Molchanov, Fred Imbert Organizations: CNBC, Wednesday's, Barclays, GE, Microsoft, Bank of America Bank of America, Royal, Mizuho Securities Mizuho, Royal Beach Club, Urban, Jefferies, Urban Outfitters, Abercrombie, General Electric, GE Vernova Locations: Wells Fargo, Heydude, Royal Caribbean, Tuesday's

☆ How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US
▼ + stars: | 2024-01-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +10 min

"Every time we linked it, it would sell out so quickly," LeSueur told The New York Times. The Buy Guide had to pay for warehouse space and shipping and handling fees, but was allowed to keep the profits, The Times reported. "It was a big risk," LeSueur told CNBC. AdvertisementThe Buy Guide placed another wholesale order for 5,000 – and they sold out in an hour, Retail Dive reported. Reilly told CNBC that Stanley was making more products available with each drop but still wanted "a little bit of scarcity" to create a buzz.

Persons: —, Stanley, They've, Alphas, William Stanley Jr, Grace Dean, restocking, Ashlee LeSueur, Taylor Cannon, Linley Hutchinson —, LeSueur, Emily Maynard, Maynard, Terence Reilly, Reilly, he'd, Crocs, Frederic J . Brown, TikTokers, Bon Appétit, Stanley's Quenchers, Lainey Wilson, aren't, Gen Zers, Alpha, Casey Lewis, Lewis, –, Zers, they'll, Grace Mary Williams, it's, Kaitlin Gostel, Barnes, Noble, Harry Potter, Gostel, I've Organizations: Service, Business, Instagram, New York Times, CNBC, Times, The Times, Wall Street, Getty, Target, Starbucks Locations: Brooklyn, workdays, Crocs, AFP, Pendleton

☆ The woman behind the Stanley Quencher's meteoric rise said she had to beg the company's executives to market to women
▼ + stars: | 2024-01-24 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +5 min

Ashlee LeSueur, cofounder of The Buy Guide, told The Wall Street Journal that Stanley was resistant. AdvertisementStanley, which long marketed itself as an outdoorsy company for campers, construction workers, and — primarily — men, first introduced the Quencher cup in 2016. "Some of the executives had a really difficult time imagining a more female-leaning color palette on the Stanley products," LeSueur told The Journal. "I think the biggest difference when Terence came on was just that enthusiasm," LeSueur told the podcast. AdvertisementThe company's marketing shift worked: Stanley cups have become major status symbols at schools, sparked a collector's mentality around the mugs, and — in at least one case — led to a Stanley cup heist.

Persons: Stanley, Quencher, Ashlee LeSueur, —, Stanley Quencher, Terence Reilly, LeSueur, Lauren Solomon, Solomon, Reilly, Terence, Callum Borchers Organizations: Wall Street, Service, Street Journal, The, eBay, Stanley, Starbucks, Target Locations: Quenchers

☆ Police arrest California woman for allegedly stealing 65 Stanley cups
▼ + stars: | 2024-01-23 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Police responding to a retail theft call in a California city discovered what is likely the most 2024 thing ever: A Sacramento woman allegedly stole about five dozen Stanley cups valued at a whopping $2,500. After a search of the car, the police recovered 65 Stanley cups. The inexplicable allure of Stanley cups has led people to go to extreme lengths to collect them. “The Roseville Police Department remains committed to stopping retail theft.”The Stanley cups were stuffed in the suspect's trunk. Once the cups took off on social media, Stanley’s annual sales reportedly jumped from $75 million to $750 million in 2023 alone.

Persons: Stanley, “, ”, Stanley Quenchers, William Stanley, Jr, Terence Reilly, CNN’s AJ Willingham Organizations: New, New York CNN — Police, Roseville Police, Facebook, Stanley Locations: New York, California, Sacramento, Target, Roseville

☆ Stanley cup craze, explained: Why do we love these tumblers so much?
▼ + stars: | 2024-01-10 | by ( Aj Willingham | ) edition.cnn.com time to read: +5 min

On social media, Stanley collectors show off shelves of their rainbow-hued, stainless steel treasures or gush over stickers and silicone doohickies to accessorize their favorite cups. It’s no secret that good marketing — largely to women, through social media — has been behind the cups’ recent surge in popularity. Empty shelves after a sold-out Stanley cup release at a California Target in January. The habitual meets the aspirational when social media posts add a shiny, new Stanley cup to a lifestyle marked by clean, responsible, well-hydrated order. It’s a favorite cup, a new cup, a go-to cup, the cup everyone is jealous of, the cup that will solve all of life’s problems and get us closer to our ideal selves.

Persons: Stanley, —, Charles Lindsey, “, Lindsey, Brian van der, Terence Reilly, it’s, “ It’s, ” Lindsey, Ricardo Torres, they’re Organizations: CNN, Stanley, University, Buffalo School of Management, ”, California Target, Los Angeles Times, Starbucks, Milwaukee, USA Locations: California, Milwaukee

☆ A woman who went viral on TikTok after saying the ice in her insulated Stanley cup survived a car fire is being offered a new car by the bottle brand
▼ + stars: | 2023-11-17 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +3 min

A woman posted a TikTok video showing how her Stanley cup survived a car fire with the ice inside unmelted. The bottle brand responded on TikTok by saying it will replace the woman's vehicle. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . When she shakes the bottle it clinks with ice, which also appears to have survived the fire. Stanley's global president Terence Reilly then posted a stitch with Danielle's video on the brand's TikTok account saying: "We've all seen your video.

Persons: Stanley, —, Danielle, hasn't, Terence Reilly, we'll, Stanley we'd Organizations: Service, Business, BI

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